Sales Analytics Specialist
If you’re a curious, problem solver who has a passion for analytics and digital media and like a
fast-paced environment, freedom to innovate and opportunities to both learn and teach, this
role could be for you.
The Billboard/Hollywood Reporter Media Group is seeking a sales analytics specialist who can
serve as our subject matter expert in this area. The position is responsible for data collection,
reporting and analysis of the properties, products, and platforms associated with Billboard, The
Hollywood Reporter, Spin, Vibe, Stereogum and Death and Taxes. In this key role, you will
develop and manage reporting and present data-driven insights that influence all levels of the
We are looking for a knowledgeable resource who can scope and analyze the audience of our
entertainment sites from a sales perspective, helping us gain key insights about how our
audience brings value to our sponsors, which we can also use to inform our video production,
web development, and marketing roadmap. In this role, you will also have an opportunity to
work with senior management across the organization, providing decision support and analysis
in this rapidly evolving space. This person will also provide weekly insights on sales benchmarks
and related industry measurements.
The specialist will be responsible for selecting the appropriate research tools, resources and
techniques to answer research questions from our editorial, sales and other related
departments relative audience segments and behaviors. This person will assist in the
development of new research systems and work closely with an internal product team and
vendors. The specialist will review collected data, author reports and present business-oriented
recommendations. This person should have experience translating metrics, especially
syndicated audience metrics like comScore and Nielsen @Plan that lead to sellable data stories.
Candidates should have experience with analytics systems, but have an especially strong
competency in comScore, Nielsen @Plan, Google Analytics, YouTube, Facebook Insights and
platform video measurement like Bright Cove. Experience in a digital publishing environment is
preferred. The specialist will produce regular reporting, dashboards and ad hoc analyses that
support corporate, editorial and sales teams.
The analyst should be a self-starter with ability to work independently, write and communicate
clearly. As one of the company’s data evangelists, he or she will help introduce internal teams
to new projects, processes and trends. The analyst will have an aptitude for learning new
software, new systems and keep up with emerging forms of digital audience measurement on
the web, mobile, social and cross-platform. This person will manage multiple projects and
priorities simultaneously in a fast-paced deadline-driven environment.
What We Value